Let’s Cheer on Brand Brentford – 20/7/16

One of the most illuminating statistics of the 2014/15 season was the fact that no less than thirteen of the eighteen players in the Brentford squad on the opening day of the season on the ninth of August were still involved when the season finally drew to a close on the fifteenth of May at Middlesbrough. Mark Warburton was a massive fan of stability and avoided change whenever possible. His trust and loyalty in the squad was fully repaid by the players who came within a whisker of reaching the promised land of the Premier League.

Let’s just remind us of our lineup in Mark Warburton’s last match in charge:

Button
Odubajo
Dean
Tarkowski
Bidwell
Diagouraga
Douglas
Jota
Pritchard
Judge
Gray
Substitutes
Craig
McCormack
Dallas
Bonham
Toral
Smith
Long

Of those eighteen players only five still remain at the club as the last year has seen a huge turnover in players both in and out of the club. Pritchard, Long and Toral were loanees who returned to their parent club and Smith and Craig were gently pensioned off when it became apparent that they were no longer capable of competing at the Championship level. Brentford also made it perfectly obvious to Jonathan Douglas that his time had come and gone and he departed to Ipswich where he was a waning influence last season, if still not properly replaced by the Bees.

Harlee Dean, Jota, Alan Judge, Alan McCormack and Jack Bonham are still Brentford players although given his difficult personal circumstances it is doubtful whether Jota will ever be seen in a Brentford shirt again. Alan Judge would also surely have left by now, probably for a huge transfer fee, had it not been for his appalling injury at Ipswich late last season. That is also a tricky situation that will have to be sorted out as the season and his fitness progresses. That leaves loyal retainer Alan McCormack who fully earned his new contract and will be an important influence in the dressing room next season if not so much on the pitch. Jack Bonham remains as a largely untested, untried and indeed, untrusted reserve goalkeeper and of the eleven starters at Middlesbrough only Harlee Dean is in line to retain his first team place at Griffin Park when the new season comes around in a couple of weeks’ time and his position is also under serious threat from newcomer John Egan.

It is when you come to examine what has happened to the remaining players, David Button, Moses Odubajo, Jake Bidwell, James Tarkowski, Toumani Diagouraga, Andre Gray and Stuart Dallas that it becomes apparent how Brentford have had to adapt to changing circumstances in order to survive and even thrive in the Championship. The sale of these seven players (plus more recent signing Jack O’Connell) has brought in a sum of around £22 million, a quite staggering figure and one totally unparalleled in the club’s history.

Before anyone accuses the club of asset stripping I would immediately retort with the fact that perhaps £10 million of that sum has since been re-invested and spent on acquiring the likes of Barbet, Bjelland, Colin, Kerschbaumer, Woods, McEachran, Vibe, Hofmann, Egan and Bentley. That figure also does not take into account that we earlier spent around £3.5-4 million on Gray, Odubajo, Hogan and Jota in 2014.

The point in common for each one of the departing seven is that they were all new to the Championship and proved that they belonged at that level and once other teams made it clear that they coveted them, they all wanted to move on to better themselves both on and off the pitch and they saw Brentford as a stepping stone to help them meet their ambitions. Odubajo, Tarkowski and Gray would certainly say that they accomplished their mission given that they are all now playing for Premier League clubs with a salary massively enhanced from what they were in receipt of at Brentford and commensurate with their new enhanced place in the football food chain.

Diagouraga and Dallas exchanged the stability of Brentford for the veritable madhouse that is Leeds but might feel that their larger wage packets are sufficient compensation. As for Bidwell and Button, it is of course far too soon to say of they will benefit from their move professionally as well as financially.

There are of course previous precedents. Simon Moore and Harry Forrester both disappeared into a black hole and their career has yet to recover, Adam Forshaw will also find himself in the Premier League this season although it is doubtful if he will be a regular starter, and Clayton Donaldson will be commencing his third season at Birmingham and has done well since leaving us.

Until our revenue streams increase and we move to Lionel Road, a prospect that still remains a chimera with the opening date remaining unconfirmed, we are totally and utterly unable to compete with our larger, rich and better established brethren, replete as they are with war chests buttressed and bloated by Premier League television rights fees and then Parachute Payments to reward their eventual failure.

Of course every self-respecting footballer wants to get on the gravy train and I do not blame any of our former stars for one moment for deciding to move on. We simply cannot match the salaries offered by our competitors and I am delighted that a policy of fiscal responsibility reigns at the club and we are not trying to equal or better the unsustainable fees and salaries paid by our less wary rivals.

Of course we would have loved to have signed Sergi Canos or Kemar Roofe, or others like them, but we are unable to get anywhere close to meeting the exorbitant transfer fees and salaries that they have been offered elsewhere.

That is why we have tried to use our analytics and data to prospect cleverly and below the radar and outsmart the competition as we cannot outspend them. Romaine Sawyers, John Egan and Daniel Bentley are all exceptional young talents who will probably grace our team for a couple of years or so and then, should they progress and improve as we hope and expect, they will become targets for the predators who are happy for us to do the hard work in terms of player development and growth and then take them off our hands when the time is right.

That is the way of life and as long as we extract top dollar for all of them, as indeed we most certainly have, and continue to replace them with younger, cheaper versions with even more potential, then we shall continue to do just fine.

David Button is a case in point. We have received over ten times what we paid for him and replaced him with an exceptional young talent who will probably cost less than half the money we received for Button. Of course we would rather he had re-signed for us but he chose not to so we had to move on and do the best possible deal for the club and this is a really excellent one.

We thank him for his services because he was exceptional for us, we cheer on and encourage his replacement and we hopefully use some of the money to strengthen what is already an excellent squad. As for Bentley, he is a totally different character as he is loud, brash, positive and confident and once he settles down will provide us with a new and improved dimension in goal.

Last season was a learning curve as we tried to introduce too many new players too quickly, many of them from abroad with no experience of English conditions and we suffered the early consequences for our actions. However by May it was job done yet again as we were proudly looking at the likes of Colin, Barbet, Woods, Vibe and Hogan as real prospects with massive scope for improvement and a rapidly growing transfer value.

Even the much maligned and derided Konstantin Kerschbaumer, a misfit and so out of place early on, had finally developed into a confident and skilful performer and is likely to provide massive value for us given the paltry fee we paid for him. Lewis Macleod is also going to become the player we all hoped for as he recovers in fitness and confidence and has already demonstrated his ability this preseason.

So we have so much to look forward to as long as we keep our sense of perspective and do not get too disappointed when our best players and favourites leave us for pastures anew. Of course I am not too happy when the likes of Bidwell and Button join our local rivals, but that is the way of life, and footballers cannot be expected to be Brentford supporters and they will go where they feel the best opportunity and the highest salary lie. As long as we get the going rate – or even higher, we cannot complain, particularly as we know that the lion’s share of all transfer revenues will be reinvested in new talent. And so the process continues.

We just need to believe in the Brentford brand and simply cheer on the shirts, even if the wearers of them change, as they will, with great regularity. Players come and go, Brentford FC continues unabashed and will go from strength to strength.

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8 thoughts on “Let’s Cheer on Brand Brentford – 20/7/16

  1. As usual a very good analysis, Greville. I was very impressed with the performances of John Egan and Lewis Macleod at Wycombe last night although pre-season friendlies are not always a real test.!

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  2. Absolutely agree with this piece, time for a phase shift away from the blind adulation we give to players, who are important, but employees at the end of the day. Replace this with renewed support for the club we love in every way possible, the institution that is Brentford FC, and the man who has got us to where we are. We need to bring back the siege mentality where it’s us against the world – especially at GP.

    The transfer figures are fascinating, does the incoming valuation include the Burnley bonus – est at £3M? I like this sell 1, buy 2 and bank some change approach – or at least that’s how it seems to me.

    There will be a small group of incompetent clubs in the division, our 1st task is to finish above these, smart judgement, good fortune and competency in financial and recruitment terms decides the rest.

    Last season is done, we can all start fresh without the hangover or baggage we had a year ago.

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  3. What I think is interesting and very clever of the club, assuming it is deliberate, is that we seem to be perceived by players as a stepping stone to better things, not just to their next club but that they will improve their capabilities while they are with us.

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